Before I really got into online marketing, I totally missed out on the value ladder. I didn’t have a clue. It was only when I got involved with ClickFunnels and Legendary Marketer that I even heard of such a thing. And then, my eyes were opened just why I had not been successful up to that point.

A value ladder in marketing, is all around you in the real world. Dentists, mechanics, chiropractors, etc. They all use the value ladder in their marketing.