PPC.  A scary advertising world when I first entered.  I had no clue, but it seemed a lot of my colleagues were doing good at it.  Off the bat, I threw away a lot of money.  Green I was.  There were various reasons, which I won’t get into in this blog, but plan to in the future.  Then I learned about PPC ad tracking.  The choir sang and I had my “Aha” moment!  No more losing money!

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