Hello dear friends and fellow entrepreneurs! Welcome to my new series
on good blog formatting. Believe it or not, formatting can make a difference
on your conversions on your website. The better the formatting, the easier
it is to read, which means they stay longer, which increases the chances of
the visitor responding to your CTA (call to action).
In this series, I’m going to give you 13 guidelines on formatting your
blog. I’ve tried different formats over the last four years and these are
what I’ve found to work the best. I’ve also picked up tips and info from a site
I’m a member of, Wealthy Affiliate, I also picked up a bit of information
from SumoMe about more efficient blog formatting.
1) Your Column Layout
Your column layout is important in creating the ease of reading your blog.
Three or four colummns across the page can make it confusing, plus, make the page seem cramped. So, you’re going to want a user-friendly blog layout. A lot of times,
your layout can be limited by the WordPress or Shopify theme you are
using, so, choose the one that will work best.
In most cases, you will want to use a single-column layout. This is the easiest
to read and the easiest to make responsive. Of course, there will be times when
you may want to use a two-column layout, but, use the second column more as
a sidebar and make sure it doesn’t take away from your content.
In the second column, you could have a short “about the author” post, an email
opt-in, or maybe a list of the top three or four blogs, etc..
2) Limit the Number of Characters Per Line
Okay, when you read an article, blog, newspaper, book, etc. you move your
eyes from left to right. Sometimes you may even turn your head. The longer
the line, the harder it is for the eyes to follow. The way to keep this from happening
with your readers is to limit the number of characters to the line.
When using a one-column layout, it’s acceptable to have 45-75 characters,
including spaces. The widely accepted ideal count including spaces is 66
characters. If you use the two-column layout, then, 40-50 characters.
Now, there are two ways to accomplish this.
- Adjust the width of your column
- Change the font size
So, if there are too many characters in the line, you can either narrow down
your column width or change to a larger font size.
If, for some reason, the platform you’re using doesn’t have either option, you can manually count over 66 characters across the first line and push the sentences down to the next line throughout the blog.
3) For Your Text and Backgrounds, Use Easy-To-Read Colors
You may have certain colors that you use for your website as far as your branding goes and you may want to incorporate them into your background. However, make sure the text that you use over it is readable. You’ll want the text color to contrast your background color.
If your background is black then use white as your text, or a light color and vice versa. However, DO NOT use a pure black or a pure white. Pure black has 0% color brightness. Pure white has 100% color brightness. It has been proven that the contrast between them leads to eye strain for the reader.
So, use a dark gray for background or text, rather than black, especially for paragraph text.
4) Choose the Correct Fonts For Your Blog
As far as throughout your blog, don’t use a lot of different fonts. I would suggest no more than two and at the most, three. I generally use just one.
I know there are countless choices of fonts that you can use. Over the years, though, it pretty much comes down to two that are the most popular; Serif and Sans Serif.
Serif has been around longer and was generally always found in medium like newspapers or books. So, it was used more if you wanted that professional look.
But, these days, sans serif, is more popular and has the more modern look and is easier to read. You’ll be fine using either.
Hopefully, these little tips will help you and the overall appearance of your blog, thus making it more readable for your visitors.
Be sure and watch for the next blog of the series!
Also, to connect more with me and more free training on your journey, join my free Facebook Group of like-minded entrepreneurs and affiliate marketers.