Choosing a Niche

Many People Thinking of Questions

Okay.  You are thinking.  What in the world do I want my website to be about?  What do I want to write about?  What should I choose for my niche?  That’s what we’ll work on today.

Your Niche

What is a niche, you ask?  Well, a niche is simply a specialized segment of the market for a particular kind of product or service.  (Or, a shallow recess in a wall to showcase an object, which won’t help us any here, so, we’ll go with the first meaning.)  A niche is an audience.  Of course, the audience is who buys what you’re selling.  To have the best results you want to narrow your niche down to specifics.  In other words, rather than golf, it’s a certain golf club or golf ball.  Rather than a pet, it’s a dog or cat or bird.  Or even a tighter niche would be dog collars or cat toys.  Get the picture?

It’s good to think about this before you build your website because it may help you in picking the theme and layout of your website.  But, it’s not necessary.  You can always edit and change pages and layouts at any time down the road.

Niches Are Important

This is one of the most important parts of building your online business.  You want to pick a niche you could talk about forever.  You want to pick something that you have a passion about.  The reason being, you’re going to need ideas for content as you grow your website.  Folks have the false illusion that they build a website, write up a few pages of content about the subject and Voila!  People rush to your site and buy, buy buy and you grow rich, rich, rich.  They will, but you have to constantly update and add content to your website so google will give you higher rankings which in turn bring you more traffic which in turn brings you more sells!  So don’t choose a niche that you won’t enjoy writing about down the road and be dreading.  Then you’ll never succeed.


Don’t Think Too Hard

Some people will overthink the niche process.  They’ll be afraid to make a move, fearing it will be the biggest mistake they’ve ever made and their business is doomed.  Spend reasonable time on it, but don’t let it rule you!  It’s much better to do something than nothing at all.

There’s Money to be Made With Any Niche Imaginable

So, if you’re afraid to make a move, don’t be.  You can make money with any niche you can think of.  There will be people out there looking for whatever you’ve decided on.  The choices are endless!  You may think, “I’d really like to write about such and such, but nobody will care about that.”  WRONG!  You can have a decent flow of income coming in off of ANYTHING!  And you can make this happen by the way you build out your website.  It’s just a matter of finding your audience.  We’ll cover all of this over time.

Niche Ideas

Just to give you an example, here’s a small list of niche ideas for you.  This will give you an idea of how endless this can be.

  • Home Appliances;  stoves, ovens, dish washers, refrigerators, etc
  • Car Electronics;  car alarms, phone chargers, car stereos, etc
  • Home Gardening; garden tools, ponds, landscaping, fertilizers, etc
  • Tobacco;  lighters, cigars, pipes, ashtrays, smoke shops, etc
  • Golf;  drivers, putters, golf balls, lesson books, nets, etc
  • The list goes on and on.  Only hindered by your imagination.

You want to be sure and don’t pick a niche that is too broad OR too narrow.  You wouldn’t want your niche to be just Body Building.  This would be too broad.  A 60 year old woman won’t want to read about the same thing that a 20 year old guy would.  Then on the other end, you wouldn’t want your niche to be Sciatic Nerve Treatment.  Too narrow.  You would run out of things to write about pretty quickly.  You want to have a subject that you can write about at least two to three times a week for six months to a year. This would be ideal.

 Take It To the Limit

If you are wanting more information on choosing a niche, follow this link to learn more about Wealthy Affiliate where they not only teach and show you how to come up with a niche to your liking, but will teach you and help you in all the other aspects of your online business.  And they’ll do it all for free.  So, by all means, put this in your arsenal for conquering the internet world!

I hope this has helped you some in your search for your very own niche.  If you have any questions at all, or comments, please leave them below and I’ll do my best to steer you in the right direction.


16 Replies to “Choosing a Niche”

  1. Hi Grant,
    Thanks for this informative article, there are a lot of good points here about it not being a get rich quick scheme, being in for the long haul.
    I like the part about not overthinking it. It’s important to get it somewhere right but you can always diversify and go in another direction, depending on the site name you have chosen.


    1. Thanks Phil for stopping by. Yes, it’s easy to overthink. It’s better to jump in and do it. There is NO niche that you can pick that won’t make you money. Whatever you have, there are lots of folks out there wanting just that.

  2. Nice article Grant. Short, sweet, and to the point.

    I always had trouble with niches, but this simplified it for me. When I make my next site, I’ll remember your advice about overthinking.

    One thing I won’t forget is that there’s money to be made in all niches. I too have thought that some ideas are too small. I’ll try and change my mindset.

    Keep up the good work!

    1. Thanks, Mohammad! You’d be surprised how many searches there are for about anything you put into Google. Everyone wants to know everything! The main thing is to choose a niche that you will enjoy writing about.

  3. Fantastic write up on how to choose a niche. I have thought long and hard about this very thing but did not know how to go about it exactly.

    This post is an inspiration and was very informative, it sounds strange but it is somewhat comforting to know that I am not the only one who has struggled with this.

    1. Thank you Chris. Just make sure it’s a passion in the beginning. It makes it a lot easier. As you progress and mature in this area you’ll be able to consider niches that might not be as easy but lucrative. Hopes for your success!

  4. Hi Grant,
    Thanks for such informative information and tou have reminded me that if a niche is too narrow, I may not have enough things to write about in the long run. Gotta put a little more thought in it. Thanks

  5. Choosing a niche was so difficult for me! Thanks for the help on this page! I finally had to say, “I am going with this one!”. After all, I intend for this to be just the beginning! 🙂
    Thanks for your informative site!

  6. Choosing a correct niche is very crucial, we want it to be something we are passionate about, and at the same time we must make sure it has the profitable potential. If we don’t, then we may not be able to achieve our financial goal.

    1. You are so right, Stan. Passion is important, but it needs to be able to at least support your costs. However, it is true, there is no niche that you can’t find a market of some kind for. It’s just a matter of what you are in it for. Hobby or a serious income.

Leave a Reply

Your email address will not be published. Required fields are marked *